Title Missing
What're lacking title tags? Not having an input in to how search engines are seeing your page titles. Why do title tags that are missing matter? Page titles are a factor that is rating, they tell. Does not give a clear indication as to just what the content on the page is about to the person. How may I check if I`m lacking ? Using the title tab.
Duplicate Tags
What're duplicate title tags? When at least 2 pages on your site have the same title. Why do titles matter? You run the chance of research engines passing over them as similar or duplicate content. Each page on your own site should have a clear, unique message. If webpages have duplicate titles most probably they've related content which might be better-suited to merged to produce page that is authoritative and one strong with an original title tag. How could I check for duplicate tags? Screaming Frog
Check for Broken redirects
What're re-directs that are broken? A link that requires one to an error page. Why do re directs that are damaged issue? Lead to user experience that is poor Low quality score of your website Negatively aff ect your ranking in the SERPs How could I check for broken re-directs? Screaming Frog Google Webmaster Tools > Crawl Errors
Missing Meta Descriptions
What're lacking meta-descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive element of the content and utilizes it for the snippet to show consumers in the SERP. Why do meta descriptions issue? While filling out the meta-description has become less important to inform the search engines what your page is about, it`s nevertheless a great spot to put in keyword phrases and language that may elicit a click from the user. You miss the possibility to frame your snippet the way that you want it to study, by not filling out the meta description. How am I able to check the for meta-description that is missing? Screaming Frog > Meta description
Check for rel=nofollow Stats
What is rel="no follow"? A command telling Googlebot not to move any equity, trust or credit by means of a link. Why do nofollow hyperlinks matter: In the event you would like to pass hyperlink equity through an outbound link or via an internal link on your own site If you`re hyperlink building and getting nofollow hyperlinks, you`re getting diminished returns in your effort How may I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin
Title Tag Length
Exactly what are optimized title tags? Having less than 65 characters in the title tag. Does character size matter? Having more than 65 characters will result in the title being truncated. This may cut keywords or your message off to searchers. How am I able to check for title character dimensions? Screaming frog
Publisher markup
What is Publisher markup This markup connects the whole web site to the publisher. Publisher markup is for authorship mark up and businesses is for individuals while they are able to be employed mutually exclusive. Similar to how authorship markup displays a picture of the writer as a rich snippet, publisher mark-up displays an overview of the the firms googleplus page on the proper hand side of the display when somebody searches for the company by name. Why does Publisher mark-up issue? It great for branding as the searcher will get a snapshot of your company`s title, emblem, address, images and reviews. How could I check easily have Publisher mark-up? Verify that your website is connected to your business google page. Check the section of your web site for this code
302 redirects
What is a 302 redirect? Tells search engines that a page continues to be moved. Do 302 redirects issue? 302 re-directs don't pass SEO equity, meaning in the event you re-direct a page, the link value does maybe not pass through. It may prevent content on the url from indexing because Google believes a T some stage you'll revert straight back to the re-directed url. How could I check for 302 re-directs? Screaming Frog Redirect Checker
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